Welcome to our new Middle East site! Join us as we celebrate 20 years of Altearah: One Colour, One Emotion.
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Our Story

Learn more about our name here

Our Company

One Colour, One Emotion

Our concept reimagines the ordinary – through science and holistic approaches to wellbeing, we have found a unique way to merge the psychological impact of colours with the emotional, physiological and skin benefits of essential oils. Our cosmetic range ethically and innovatively combines 100% natural and organic ingredients to create 14 unique colour synergies: each a promise of well-being.

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Colour

Do you feel light in a yellow room? Does the color turquoise make you feel calm and relaxed? Have you ever opened your closet in the morning and instantly been drawn to a bright red dress? Colour is everywhere you look, and everywhere you don’t look – and it has the power to reflect or guide our behavior. Certain colours have been associated with increased concentration, others with pacifying characteristics, and others with the ability to energize. The link between colours and mood is intrinsic and at Altearah, we champion the ability of colour psychology to illuminate our emotional truths.

Explore our colour synergies

What is a colour wavelength?

Colour is light, a simple wavelength that reflects, bends, and refracts through all kinds of particles, molecules and objects to reveal to us the colour we see. The range of colours that are visible to us have wavelengths that fall approximately in the 390 to 750 nanometre range.

What are Essential Oils?

Essential oils are the concentrated extracts of plants carrying intense physiological and emotional benefits. Essential Oils are used in olfaction and massage for the user to feel the aromatic and physical benefits of the plant.

Just as colour is a wavelength, so are all aromas. Anything you smell has a vibration, including essential oils. When you inhale an essential oil, the odor molecules vibrate through the nose at a certain wavelength and affect the brain through a variety of receptor sites, one of which is the limbic system, or the “emotional brain”.

The Altearah Method: Our Synergies

Twenty years ago, we enlisted an expert in physics and olfactotherapy to find the perfect proportion in physics to match the wavelengths of colours to the unique formulas that we had created for ultimate wellness. In the most perfect balance, our expert was able to locate the exact proportion of wavelengths to match the wavelength of the aroma of our 14 scents. The colour wavelength that matched each synergy’s vibration reflected in what would become the field of ‘chromotherapy’, or colour psychology, exactly what the specific skin, emotional, and physiological benefits that each formula was created to address.

For example, our blend of Ylang-ylang, palmarosa and bergamot, among other essential oils, was created to be relaxing, anti-inflammatory and stress-reducing, and the colour that proportionately matched its wavelength was Turquoise, which is known in colour psychology to be successful in producing serenity and to find calm, and is even used in the healthcare industry to soothe patients.

Altearah was built on bridging unique approaches to wellness in a unified and cohesive concept, and we offer 14 unique and organic essential oil synergies, colour coded, to bring you personalized balance in your mind, body and soul.

Our Mission & Promise

We aspire to be a personalised tool on your journey to wellbeing of the mind, body and soul, and to do so whilst upholding the highest standards for ethical and responsible production and process. Altearah is a woman-led company that whole-heartedly believes in the importance of responsible and environmentally conscious living and we embody this value on both ends of our supply chain.

The Altearah laboratory meets the most demanding standards of organic, wellbeing and cosmetics legislation, as well as global best manufacturing practices (BPF). We also source most of our ingredients from surrounding suppliers, who also commit to environmentally sustainable practices, always honouring low-carbon impact sourcing.

Our Certifications

  • An ecological labeling confirming compliance with the most demanding specifications regarding environmental protection and safe products.

  • Acknowledgment that our company stands for the refusal to engage in animal testing and does not use materials of animal origin in our products. The orange and black colours and the 't' logo indicate that the product is organic, vegan and not marketed in China.

  • A label granted to companies who employ eco-friendly and ethical procedures to promote natural healthy and authentic cosmetics.

  • Guarantee that the products originate from the South of France, and that the company embodies the values of French regional heritage.

Shahida Siddique

FOUNDER & PRESIDENT

"Beauty is the result of well-being and
well-being is to experience the
beauty of life".

Meet Our People

Middle East

  • Agnes Benitez

    Agnes Benitez

    Business Manager
  • Aheem Siddique

    Aheem Siddique

    Marketing Manager
  • Michaela Ute

    Michaela Ute

    Sales & Education
  • Patience Ndlovu

    Patience Ndlovu

    Sales & Education
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