The power of mindfulness

Mindfulness is the state of thought that allows us to be aware of our emotions, and the corresponding effect it may have on us. Mindfulness is choosing to embrace your mental well-being and fully accepting it for what it is whilst also being aware of your actions. In being mindful, this is what we at Altearah Bio strive to accomplish.

One of the many aspects we try to achieve and dutifully commit to as a brand is creating cruelty-free and clean beauty with substantial benefits for our users. In our mission to compete and exist in an ever competitive market, we at Altearah Bio have never compromised on our ethical and responsible production process to meet market demands and cut costs. We believe in a healthy and sustainable production process as we are mindful of the long-term effects it has on our planet.

Additionally, Altearah Bio does not only believe in responsible and sustainable production but to reach higher standards of environmentally conscious living so do whatever we can to consistently reduce our production waste on a yearly basis. Our Altearah Bio laboratory also works diligently to meet the most demanding of the organic, well-being and cosmetics legislation, as well as global best manufacturing practices. As a brand, this is our way of practicing mindfulness on a 360-degree front. 

Not only are we passionate about sustainable living through our emotional wellbeing,  our values trickle down all the way from the inception of the production process to its end use. With an emphasis on slow consumption, we wish for our users to also experience the true power of mindfulness and how it can positively impact their day-to-day routines. 

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